Russell's HVAC, New air conditioning unit, VA
Russell's HVAC, New air conditioning unit, VA

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(VA) 757-995-2807
(NC) 252-489-4431

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If you don't know much about the Heating, Ventilation and Air Conditioning (from here on referred to as HVAC) industry, you'll find this guide to be invaluable. Read it now and refer to it throughout your shopping process. We even included a handy questionnaire that will really help if you start calling companies for estimates.

Most people say that it's always wise to get at least 3 estimates when you're replacing something as important as your heating and cooling system. When it comes to HVAC equipment, the estimates can be so wide-ranging that it often becomes more confusing than it should be. I'll explain in a minute.

Even when you know the exact brand and model you want, the prices can vary by $1000 or more! How can that be? This guide will teach you how those prices compare and what specifically is different. By the time we're through, you'll might know more about HVAC sales than other companies salespeople do!

If you're shopping for new equipment, you're probably looking for what brand, what size, and how much. Those are the three magic questions for HVAC salespeople.

That's because they know that those are the three things that the average uninformed consumer knows to ask.

Most people don't know the critical role that installation plays in the efficiency and durability of their system, so a brand is chosen and the deciding factor ends up being the price. That's why most HVAC salespeople do just about anything to make sure they're the lowest.

Now here's a really strange concept: even if you are not shopping for the lowest price - you may often end up choosing the lowest price. Here's why - the variables between equipment and installations make shopping a confusing process and most people are left comparing the only column they really understand - the price! Why not? Every company says they are the best, their brand is the best, and they will perform a topnotch installation.

If heating and air conditioning were just wheeled into your home like a refrigerator and plugged in, shopping by brand or price would be a great strategy. But there's a lot more to installing an HVAC system than just plugging it in - and that's where companies differ. The nitty-gritty on price is covered more fully further down in the pricing section.

When you're shopping for a car, you can shop for the lowest price or best deal once you have decided on a brand and model, because everyone is selling basically the same thing. All of the cars at all of the dealerships are made by the same people, in the same factory, under the same conditions.

But what if each dealer had to assemble the cars themselves? What if the new Buicks were shipped out in thousands of pieces in a giant box, and each dealer had to build each car from scratch in their garage? Do you think there might be a difference in the quality of the car from dealer to dealer?

Now what if you started calling all the dealers and asking for their price? Do you think they might start using only 2 bolts instead of the 4 your car is supposed to have? It would save them money. Or maybe they'd start skipping a few of the quality checkpoints that they're supposed to follow, just so they could lower their labor costs a little? Who would know?

They'd do whatever they could to lower their labor and parts costs because they know they have to be cheaper than the next guy or else they'll lose the sale!

Even if you are not looking for the lowest price that's what happens when you start shopping for the HVAC equipment.

During this on-line seminar, we'll help you decide what kind of equipment you really need, how to choose a company you can trust, things to insist on from whomever you choose, and a whole lot more.

A heating and air conditioning system is the most expensive appliance in your home. Treat it like an investment. The longer it lasts and the better it runs, the more profitable it becomes. Take a few minutes to read through this guide and you'll have a much greater chance of making that investment a profitable one.

What Our Customers Are Saying

  • I can't complement your team enough on the wonderful job done with regard to the installation of the new system in our home. More specifically, we want to recognize the outstanding efforts of: Roberto-- the initial visit and diagnosis of the problem.

    Dan & Connie, Virginia Beach
  • I recently had your team install a new gas package unit including all new duct work at my house in Chesapeake. I had a split system that had undersized ducting which was removed by your installers.

    Mike & Sandi, Chesapeake, VA
  • We purchased a one time service for $79. They came out on time, checked out the geothermal system...they were very professional and kind.

    Nicholas H., Chesapeake, VA
  • We would like to thank your company for an excellent job. We are very pleased with the new (Mitsubishi ductless mini split) system that was installed last week. It works wonderfully at heating our home.

    Danny and Teresa S., Chesapeake, VA
  • Not one single idea for improvement. Keep doing what you do. OUTSTANDING!

    Charles J., Norfolk, VA
  • Great job!...World class employees!

    Colleen & Jim C., Suffolk, VA
  • Everything went great! This is the second big project we've had done through Russell's and we couldn't be more happy! We had the most dedicated, polite, and respectful crew! The team consisted of Elliot, Chase and Sean. Sean was here for the removal process on day one, and did awesome!

    J. Luhan, VA Beach
  • Hi Nate, please pass along our appreciation for you, Elliot and Steve. We are very happy with you being able to arrange our ( Lennox ) replacement system so quickly!

    T. Johnson, VA Beach
  • Thank you for running a top notch company and sending over to us two excellent folks Terry and Shawn. They did an awesome job putting in our new furnace system. Also thank you for Donald and Nate who did a superb job as well. Please reward these guys with some sort of commendations or rewards....

  • ...folks need to know how wonderful working with Russell's Heating & Air Conditioning is. They were very professional all the way thru the process of getting our unit installed down to the payment plan. I have been telling our neighbors and my co-workers about the experience.

    Pamela F., Chesapeake, VA
  • Every moment from the time an appointment was set up until the day the work was completed was a pleasure. Every employee was a delight to work with. The proof that the product was great came when the electric bills started coming in the airconditioning season.

    Douglas P., VA Beach
  • I am extremely satisfied with both the Lennox unit I purchased and the employees of Russell's. Even with poor window and door quality in this overly tired house, I am actually cooled off sufficiently enough to call it chilly.

    Robin W., Chesapeake, VA
  • Over the years I have gained the utmost trust in my service technician Corey Lesko's knowledge and work ethic while servicing my system.

  • I am writing this letter to commend your company on a great job! We were very pleased with how the company performed in every area...the installers did an impeccable job. They were very knowledgeable, efficient, and hard workers—staying focused to the task in the extreme heat.

    Pastor Larry E. O'Brien, Churchland Assembly of God
  • A year ago, I contracted with Russell's to tune up and clean the heating and cooling system. How impressively your specialist cleaned my system...he also found a defective automatic (programmable) thermostat. Quite quickly, he replaced my automatic thermostat. The results?

    R. Snider, Norfolk, VA
  • You recently installed a new Trane unit for us. We want you to know we are completely satisfied. The outside unit is now a hum versus the roar of the old one...we also want to recognize the installer...we cannot overstate what we think of his workmanship.

    K. Hawkins, Portsmouth, VA
  • Great and prompt service – as usual. Everything from ordering the a/c unit to installation went smoothly. Thanks for everything.

    B. Fenstermaker, VA Beach
  • Everyone was very nice. I felt well informed about my purchase. Your staff is great! I don't usually return opinion forms, but you need to know you have a staff you can be proud of!

    V. Horn, Chesapeake, VA
  • You have a new customer for life and I will definitely tell all my friends about your prompt, courteous service, your knowledgeable technicians, and your very reasonable prices. Thank you very much Russell's. You warmed much more than just my heart!

    G. Knoop, Chesapeake, VA
  • Your company was very responsive to my needs. The quality of your work was extremely high.

    Ms. Bright, Chesapeake, VA
  • Your workers actually made this total replacement project an enjoyable learning experience...they were always willing to stop and answer any questions. Their pleasant and cooperative attitudes cannot be praised enough!

    J. Wellons, Portsmouth, VA
  • Very pleased with both the price and service. The installation went off without a hitch and everything exceeded our expectations. When finished, the work areas, including the attic, were so clean you couldn't tell anything had been done.

    T. Marsh, VA Beach
  • Great expertise and timely service.

    H. Turbeville, Chesapeake, VA

Maintenance Plans

Russell's HVAC, HVAC service technician, VA

Regular annual maintenance keeps your system operating at peak efficiency. Experience has shown that a system that runs well keeps your utility costs in line — in fact, independent 3rd party research shows that you can save over $30 per month on utility bills.


Just like your annual physical at the doctor’s office keeps you healthy, an annual tune-up or safety and efficiency check on your heating and cooling systems can keep your home working smoothly.