Russell's HVAC, New air conditioning unit, VA

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If you don't know much about the Heating, Ventilation and Air Conditioning (from here on referred to as HVAC) industry, you'll find this guide to be invaluable. Read it now and refer to it throughout your shopping process. We even included a handy questionnaire that will really help if you start calling companies for estimates.

Most people say that it's always wise to get at least 3 estimates when you're replacing something as important as your heating and cooling system. When it comes to HVAC equipment, the estimates can be so wide-ranging that it often becomes more confusing than it should be. I'll explain in a minute.

Even when you know the exact brand and model you want, the prices can vary by $1000 or more! How can that be? This guide will teach you how those prices compare and what specifically is different. By the time we're through, you'll might know more about HVAC sales than other companies salespeople do!

If you're shopping for new equipment, you're probably looking for what brand, what size, and how much. Those are the three magic questions for HVAC salespeople.

That's because they know that those are the three things that the average uninformed consumer knows to ask.

Most people don't know the critical role that installation plays in the efficiency and durability of their system, so a brand is chosen and the deciding factor ends up being the price. That's why most HVAC salespeople do just about anything to make sure they're the lowest.

Now here's a really strange concept: even if you are not shopping for the lowest price - you may often end up choosing the lowest price. Here's why - the variables between equipment and installations make shopping a confusing process and most people are left comparing the only column they really understand - the price! Why not? Every company says they are the best, their brand is the best, and they will perform a topnotch installation.

If heating and air conditioning were just wheeled into your home like a refrigerator and plugged in, shopping by brand or price would be a great strategy. But there's a lot more to installing an HVAC system than just plugging it in - and that's where companies differ. The nitty-gritty on price is covered more fully further down in the pricing section.

When you're shopping for a car, you can shop for the lowest price or best deal once you have decided on a brand and model, because everyone is selling basically the same thing. All of the cars at all of the dealerships are made by the same people, in the same factory, under the same conditions.

But what if each dealer had to assemble the cars themselves? What if the new Buicks were shipped out in thousands of pieces in a giant box, and each dealer had to build each car from scratch in their garage? Do you think there might be a difference in the quality of the car from dealer to dealer?

Now what if you started calling all the dealers and asking for their price? Do you think they might start using only 2 bolts instead of the 4 your car is supposed to have? It would save them money. Or maybe they'd start skipping a few of the quality checkpoints that they're supposed to follow, just so they could lower their labor costs a little? Who would know?

They'd do whatever they could to lower their labor and parts costs because they know they have to be cheaper than the next guy or else they'll lose the sale!

Even if you are not looking for the lowest price that's what happens when you start shopping for the HVAC equipment.

During this on-line seminar, we'll help you decide what kind of equipment you really need, how to choose a company you can trust, things to insist on from whomever you choose, and a whole lot more.

A heating and air conditioning system is the most expensive appliance in your home. Treat it like an investment. The longer it lasts and the better it runs, the more profitable it becomes. Take a few minutes to read through this guide and you'll have a much greater chance of making that investment a profitable one.

Maintenance Plans

Russell's HVAC, HVAC service technician, VA

Regular annual maintenance keeps your system operating at peak efficiency. Experience has shown that a system that runs well keeps your utility costs in line — in fact, independent 3rd party research shows that you can save over $30 per month on utility bills.