Heat pump next to a brick wall
February 1, 2022

There are many types of heating systems available for homes in the Hampton Roads area of Virginia, so it’s no surprise that choosing your next home heating system can be overwhelming. 

Based on our experience at Russell’s, homeowners often get stuck deciding between a furnace or a heat pump, so we’re here to help. Heat pumps offer many benefits for Virginia homeowners, especially compared with the high operating costs of furnaces. Read on to learn more.

How Do Heat Pumps Work?

Heat pump operation is distinctly different from furnaces because heat pumps don’t rely on combustion to create heat. Instead, they find existing heat outside (even in sub-zero temperatures!) and move it into your home via a refrigerant line that connects the outdoor condenser unit to the interior air handler. This is why heat pump efficiency is unmatched. 

Did you know that heat pumps also serve as air conditioners? In the warmer months, heat pumps work the same way but in reverse, finding heat inside your home and transferring it outside, leaving you with a cool, comfortable environment. 

Six Key Benefits of Heat Pumps:

1. Safer for Your Health and Home 

Because they run on electricity, heat pumps offer few risks overall, especially when compared against the risks of a furnace. Furnaces rely on combustion to heat your home, meaning that the fuel they use must be flammable. With this comes the small but not unheard of risk of explosion, carbon monoxide leaks, and fires. When considering safety, homeowners often conclude that a heat pump is better than a furnace.

2. Lower Operating and Installation Costs 

Heat pumps operate very efficiently, which means they use relatively little energy to achieve the same level of comfort in your home as a furnace. Heat pump costs are therefore pretty low on a month-to-month basis. Plus, Virginia homeowners can enjoy tax incentives and rebates of up to $1,000 on their heat pump installation because of their efficiency. 

3. Quick Installation

Heat pumps, especially ductless mini split heat pumps, are quick to install when you’re working with a professional team. In fact, Russell’s technicians can install a ductless heat pump in as little as a few hours! This keeps labor and installation costs low and ensures that your home will be super comfortable fast thanks to your new heat pump system.

4. Improved Indoor Air Quality

Mini split heat pump air handlers are designed to filter the air in your home to achieve impressive indoor air quality. Even better, they require no ducts, meaning that you don’t have to worry about dusty ductwork contaminating the air your furnace had filtered.

In short: heat pumps are great news for all homeowners, but especially those who have or share their home with allergy-sufferers, people with asthma, or those with chronic lung conditions. Cleaner air means better breathing and a healthier family overall.

5. Better for the Environment

Because they don’t rely on natural gas as an energy source, heat pumps are much better for the environment than furnaces. Their efficiency is also a bonus for the environment, as it requires fewer resources to achieve the same degree of comfort in your home, and makes less of an impact on the earth.

6. Versatile Operation for Year-Round Use

Unlike furnaces, heat pumps offer heating and cooling as a result of their sophisticated operation. Heat pumps are designed to move heat, and the process is completely reversible! In the summer months, heat pumps can find heat inside your home and move it outside, leaving you with a cool and comfortable environment. 

Russell’s Has You Covered for All Your HVAC Services!

No matter what your heating and cooling system needs, Russell’s is here to help with HVAC services. With over 45 years of experience, our expert team of HVAC professionals is here to help you find effective solutions that keep your home comfortable, efficient, and healthy. 

Find out why heat pumps are an excellent option for your home. Call (VA) 757-995-2807 / (NC) 252-489-4431 or contact us online today!

A new heat pump or a new furnace?

Russell’s can help you decide!

(VA) 757-995-2807 / (NC) 252-489-4431

Join Our Team


Maintenance Plans

Russell's HVAC, HVAC service technician, VA

Regular annual maintenance keeps your system operating at peak efficiency. Experience has shown that a system that runs well keeps your utility costs in line — in fact, independent 3rd party research shows that you can save over $30 per month on utility bills.


Just like your annual physical at the doctor’s office keeps you healthy, an annual tune-up or safety and efficiency check on your heating and cooling systems can keep your home working smoothly.

What Our Customers Are Saying

  • I can't complement your team enough on the wonderful job done with regard to the installation of the new system in our home. More specifically, we want to recognize the outstanding efforts of: Roberto-- the initial visit and diagnosis of the problem.

    Dan & Connie, Virginia Beach
  • I recently had your team install a new gas package unit including all new duct work at my house in Chesapeake. I had a split system that had undersized ducting which was removed by your installers.

    Mike & Sandi, Chesapeake, VA
  • We purchased a one time service for $79. They came out on time, checked out the geothermal system...they were very professional and kind.

    Nicholas H., Chesapeake, VA
  • We would like to thank your company for an excellent job. We are very pleased with the new (Mitsubishi ductless mini split) system that was installed last week. It works wonderfully at heating our home.

    Danny and Teresa S., Chesapeake, VA
  • Not one single idea for improvement. Keep doing what you do. OUTSTANDING!

    Charles J., Norfolk, VA
  • Great job!...World class employees!

    Colleen & Jim C., Suffolk, VA
  • Everything went great! This is the second big project we've had done through Russell's and we couldn't be more happy! We had the most dedicated, polite, and respectful crew! The team consisted of Elliot, Chase and Sean. Sean was here for the removal process on day one, and did awesome!

    J. Luhan, VA Beach
  • Hi Nate, please pass along our appreciation for you, Elliot and Steve. We are very happy with you being able to arrange our ( Lennox ) replacement system so quickly!

    T. Johnson, VA Beach
  • Thank you for running a top notch company and sending over to us two excellent folks Terry and Shawn. They did an awesome job putting in our new furnace system. Also thank you for Donald and Nate who did a superb job as well. Please reward these guys with some sort of commendations or rewards....

  • ...folks need to know how wonderful working with Russell's Heating & Air Conditioning is. They were very professional all the way thru the process of getting our unit installed down to the payment plan. I have been telling our neighbors and my co-workers about the experience.

    Pamela F., Chesapeake, VA
  • Every moment from the time an appointment was set up until the day the work was completed was a pleasure. Every employee was a delight to work with. The proof that the product was great came when the electric bills started coming in the airconditioning season.

    Douglas P., VA Beach
  • I am extremely satisfied with both the Lennox unit I purchased and the employees of Russell's. Even with poor window and door quality in this overly tired house, I am actually cooled off sufficiently enough to call it chilly.

    Robin W., Chesapeake, VA
  • Over the years I have gained the utmost trust in my service technician Corey Lesko's knowledge and work ethic while servicing my system.

  • I am writing this letter to commend your company on a great job! We were very pleased with how the company performed in every area...the installers did an impeccable job. They were very knowledgeable, efficient, and hard workers—staying focused to the task in the extreme heat.

    Pastor Larry E. O'Brien, Churchland Assembly of God
  • A year ago, I contracted with Russell's to tune up and clean the heating and cooling system. How impressively your specialist cleaned my system...he also found a defective automatic (programmable) thermostat. Quite quickly, he replaced my automatic thermostat. The results?

    R. Snider, Norfolk, VA
  • You recently installed a new Trane unit for us. We want you to know we are completely satisfied. The outside unit is now a hum versus the roar of the old one...we also want to recognize the installer...we cannot overstate what we think of his workmanship.

    K. Hawkins, Portsmouth, VA
  • Great and prompt service – as usual. Everything from ordering the a/c unit to installation went smoothly. Thanks for everything.

    B. Fenstermaker, VA Beach
  • Everyone was very nice. I felt well informed about my purchase. Your staff is great! I don't usually return opinion forms, but you need to know you have a staff you can be proud of!

    V. Horn, Chesapeake, VA
  • You have a new customer for life and I will definitely tell all my friends about your prompt, courteous service, your knowledgeable technicians, and your very reasonable prices. Thank you very much Russell's. You warmed much more than just my heart!

    G. Knoop, Chesapeake, VA
  • Your company was very responsive to my needs. The quality of your work was extremely high.

    Ms. Bright, Chesapeake, VA
  • Your workers actually made this total replacement project an enjoyable learning experience...they were always willing to stop and answer any questions. Their pleasant and cooperative attitudes cannot be praised enough!

    J. Wellons, Portsmouth, VA
  • Very pleased with both the price and service. The installation went off without a hitch and everything exceeded our expectations. When finished, the work areas, including the attic, were so clean you couldn't tell anything had been done.

    T. Marsh, VA Beach
  • Great expertise and timely service.

    H. Turbeville, Chesapeake, VA