woman hot using a paper fan to cool off
September 19, 2023

With the cooling season in full swing down here in Hampton Roads, many homeowners in the area are relying on their air conditioners to keep them comfortable with late summer heat waves. But what if your air conditioner isn’t performing well enough and you can’t stay cool in your own home? 

At Russell’s, your comfort is one of our top priorities. We can help you beat the heat with our comprehensive services.  

Energy-Savings Tips to Stay Cool

Sometimes replacing your air conditioner may be the most efficient and cost-effective way to stay cool and comfortable (more on that later), but there are several steps you can take before it gets to that point. 

Attic Insulation Upgrades

When temperatures rise, your first instinct is probably just to crank your AC to keep cool. However, if your home is under insulated, lower thermostat settings will only provide temporary relief. Attic insulation helps to slow the transfer of heat between the living spaces of your home and the outdoors—both increasing your comfort and lowering your year-round energy bills.

AC Maintenance

Regular maintenance is the key to keeping your cooling system running smoothly—it’s also the best way to diagnose small problems before they become bigger issues. With maintenance, you can prevent costly air conditioner repair and ensure it’s operating at peak performance.

Russell’s makes maintenance easy with our comprehensive Maintenance Plans. Get our award-winning service, annual tune-ups, discounts on repairs, and more by signing up. We offer several plans and payment options to fit any budget and give you peace of mind. 

Mini Split Heat Pumps for Supplemental Conditioning

If you’re only having trouble staying cool in certain areas of your home—like an upstairs bedroom—ductless mini split heat pumps can be a great solution. Mini splits don’t require connecting to your central duct system and are powered by electricity to bring both heating and cooling to certain “zones” throughout your home. 

How to Know When It’s Time for AC Replacement

The decision between repairing or replacing your air conditioner is a difficult one to make, but here are some signs that your AC is on its way out. 

Your AC’s Age

While air conditioners can last around 15-20 years, they usually start to lose their efficiency after about a decade. If your AC is having problems and it’s over the 10 year mark, it may be time for a replacement. 

Your Energy Bills

When your cooling bills start to skyrocket without an increase in your usage or rates, that’s normally a sign that your system is in need of repairs or simply getting old and inefficient. 

Constant Repairs

If you’ve had extensive repairs to your system recently and need them again—or if the cost of repairs are 50% or more of the cost of a new AC—replacing the system can save you money and headaches.

Air Conditioning Options From Russell’s

If you’re ready for a new cooling system, the team at Russell’s can help find the right replacement for your home, with expert sizing and installation. We can even help you find applicable rebates and incentives to make your cooling upgrade more affordable.

  • High-Efficiency Air Conditioners - Today’s air conditioners are much more efficient than their older counterparts, saving you money on your cooling bills.

  • Heat Pumps - These all-electric HVAC systems can both heat and cool your home and connect to your central ductwork.

  • Mini Split Heat Pumps - While they can be added to your home for supplemental conditioning, mini splits can also be a whole-home replacement for your AC and furnace.

  • Geothermal HVAC Systems - While a more expensive option, geothermal heat pumps are some of the most efficient HVAC systems on the market today, using stable underground temperatures to transfer heat in or out of your home. 

Russell’s: Your Hampton Roads Cooling Experts

Regardless of what cooling option is best for your home, you can count on Russell’s for all of your HVAC and home efficiency needs. With over 45 years of experience, our team can find solutions that increase your comfort, lower your energy bills, and fit your budget. 

Ready to get started? Schedule your cooling services today. Call 757-819-4770 in Virginia, 252-489-4431 in North Carolina, or contact us online.

Can’t stay cool this summer?

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Maintenance Plans

Russell's HVAC, HVAC service technician, VA

Regular annual maintenance keeps your system operating at peak efficiency. Experience has shown that a system that runs well keeps your utility costs in line — in fact, independent 3rd party research shows that you can save over $30 per month on utility bills.

What Our Customers Are Saying

  • I can't complement your team enough on the wonderful job done with regard to the installation of the new system in our home. More specifically, we want to recognize the outstanding efforts of: Roberto-- the initial visit and diagnosis of the problem.

    Dan & Connie, Virginia Beach
  • I recently had your team install a new gas package unit including all new duct work at my house in Chesapeake. I had a split system that had undersized ducting which was removed by your installers.

    Mike & Sandi, Chesapeake, VA
  • We purchased a one time service for $79. They came out on time, checked out the geothermal system...they were very professional and kind.

    Nicholas H., Chesapeake, VA
  • We would like to thank your company for an excellent job. We are very pleased with the new (Mitsubishi ductless mini split) system that was installed last week. It works wonderfully at heating our home.

    Danny and Teresa S., Chesapeake, VA
  • Not one single idea for improvement. Keep doing what you do. OUTSTANDING!

    Charles J., Norfolk, VA
  • Great job!...World class employees!

    Colleen & Jim C., Suffolk, VA
  • Everything went great! This is the second big project we've had done through Russell's and we couldn't be more happy! We had the most dedicated, polite, and respectful crew! The team consisted of Elliot, Chase and Sean. Sean was here for the removal process on day one, and did awesome!

    J. Luhan, VA Beach
  • Hi Nate, please pass along our appreciation for you, Elliot and Steve. We are very happy with you being able to arrange our ( Lennox ) replacement system so quickly!

    T. Johnson, VA Beach
  • Thank you for running a top notch company and sending over to us two excellent folks Terry and Shawn. They did an awesome job putting in our new furnace system. Also thank you for Donald and Nate who did a superb job as well. Please reward these guys with some sort of commendations or rewards....

  • ...folks need to know how wonderful working with Russell's Heating & Air Conditioning is. They were very professional all the way thru the process of getting our unit installed down to the payment plan. I have been telling our neighbors and my co-workers about the experience.

    Pamela F., Chesapeake, VA
  • Every moment from the time an appointment was set up until the day the work was completed was a pleasure. Every employee was a delight to work with. The proof that the product was great came when the electric bills started coming in the airconditioning season.

    Douglas P., VA Beach
  • I am extremely satisfied with both the Lennox unit I purchased and the employees of Russell's. Even with poor window and door quality in this overly tired house, I am actually cooled off sufficiently enough to call it chilly.

    Robin W., Chesapeake, VA
  • Over the years I have gained the utmost trust in my service technician Corey Lesko's knowledge and work ethic while servicing my system.

  • I am writing this letter to commend your company on a great job! We were very pleased with how the company performed in every area...the installers did an impeccable job. They were very knowledgeable, efficient, and hard workers—staying focused to the task in the extreme heat.

    Pastor Larry E. O'Brien, Churchland Assembly of God
  • A year ago, I contracted with Russell's to tune up and clean the heating and cooling system. How impressively your specialist cleaned my system...he also found a defective automatic (programmable) thermostat. Quite quickly, he replaced my automatic thermostat. The results?

    R. Snider, Norfolk, VA
  • You recently installed a new Trane unit for us. We want you to know we are completely satisfied. The outside unit is now a hum versus the roar of the old one...we also want to recognize the installer...we cannot overstate what we think of his workmanship.

    K. Hawkins, Portsmouth, VA
  • Great and prompt service – as usual. Everything from ordering the a/c unit to installation went smoothly. Thanks for everything.

    B. Fenstermaker, VA Beach
  • Everyone was very nice. I felt well informed about my purchase. Your staff is great! I don't usually return opinion forms, but you need to know you have a staff you can be proud of!

    V. Horn, Chesapeake, VA
  • You have a new customer for life and I will definitely tell all my friends about your prompt, courteous service, your knowledgeable technicians, and your very reasonable prices. Thank you very much Russell's. You warmed much more than just my heart!

    G. Knoop, Chesapeake, VA
  • Your company was very responsive to my needs. The quality of your work was extremely high.

    Ms. Bright, Chesapeake, VA
  • Your workers actually made this total replacement project an enjoyable learning experience...they were always willing to stop and answer any questions. Their pleasant and cooperative attitudes cannot be praised enough!

    J. Wellons, Portsmouth, VA
  • Very pleased with both the price and service. The installation went off without a hitch and everything exceeded our expectations. When finished, the work areas, including the attic, were so clean you couldn't tell anything had been done.

    T. Marsh, VA Beach
  • Great expertise and timely service.

    H. Turbeville, Chesapeake, VA